Foreign and local investment pouring into Baja industry.
The wine resurrection has touched the entire Valle de Guadalupe, which is home to most of the region's wineries. Over the past few years, Mexican and foreign investment has poured into the area. While most of the money has gone into tourism and hospitality operations, equestrian enterprises and production of honey, olives and olive oil are all experiencing an uptick.
"A lot of people are saying that Guadalupe looks like Napa Valley 30 years ago". Ensenada native Hans Backhoff, who helped start the Monte Xanic winery in Valle de Guadalupe, is credited with inspiring the recent winery boom.
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